3D Visualisation

Siemens wanted to bring to life their new, state of the art rail development in Goole. The problem was that there were only architects plans and a big empty field that didn’t give the most inspiring vision.

The development is huge for Siemens Mobility and for the local region. Evidence of progress being made needed to be captured as well as sharing the vision for the future.

Working closely with the architects, we created a 3D model of the train facility. The giant buildings were replicated down to the finest details, such as the living roof on the site office.

Using this model, initially we created an animation showing the building growing from the ground – highlighting the vision for the future.

The 3D models were then used in an augmented reality view of the site. Here, visitors to the rail facility can see where buildings will be placed and experience the scale of the development by using augmented reality to view the set up through their phone or tablet.

Finally, helping Siemens plan the interior of their warehouses, we created a digital environment where they can plan the layout of equipment, demo how products will transition through the production process and showcase progress to date by give links to footage like the evolving drone ‘hyperlapse’ footage.

Visitors to the Siemens Mobility site can view the whole area at true scale through a smartphone or a tablet and see how it will look in future.

The technology enables you to switch between the different phases of the development and, because it is linked to GPS, wherever you’re standing on the site, you can see all the buildings related to that specific area.

It gives perspective and scale of the buildings and helps Siemens Mobility to make changes as the project moves forward.

Siemens can open the doors to their innovation early, by inviting press and guests to explore the facility through the digital model and warehouse set up processes are being streamlined by being able to test configurations before committing to a build.